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INTERVIEW WITH FABIO PASQUALI, FOUNDER AND CHAIRMAN OF AZ FRANCHISING : "THE FRANCHISE TODAY"

AZ Franchising was born in 1999 and it represents the first system in Italy fully dedicated to the world of commercial affiliation. Our mission consists in supporting the development of franchise networks thanks to our editorial (on-line and off-line), training and consulting services. This successful format makes possible a 360° offer for customers with high quality guaranteed. Moreover, since December 2010 the website www.azfranchising.it ranks in the first positions on the search engines keying in « franchising » and the correlated key words.

In its over ten-years experience AZ contributed to the development of over 500 client companies, both Italian and foreign.

From 2011, with the agreement with Romania-Moldova, AZ Franchising launches its project of internationalization, with the aim of exporting a successful brand fully dedicated to the world of affiliation, awarded among the Business SuperBrands during 2008/2009.

AZ Franchising addresses to Businessmen, Managers, Investors, Manager Consultants, Employees, Young New-Degreed and Students, who, thanks to AZ system, have the right instruments to become entrepreneurs with small risks: Seriousness and Passion are for us essential elements for a choice, which can change the life.

Since it represents a growing field, AZ Franchising invested on the knowledge and created tools able to improve interactive marketing and a strong presence in the world of franchise, both in Italy and abroad.

OUR SUCCESS FACTORS

• Authority consolidated in over 10 years of editorial activity, tank to the specialization of contents and the integration of products and services

• Acknowledgment of the Brand at domestic and International level, as synonymous of reliability and competence

• Consolidated relationships with all players of franchise system

• Advanced systems for the control and management of databases, unquestionable property of any company.

• Innovation skills: ability to anticipate market changes and research new growth and development opportunities and ability to meet the costumer's demands.

• An over ten-year library to draw on to launch new businesses and which provides information about all franchise actors quoted in the magazine during the years

THE BRAND "AZ FRANCHISING"

• Brand recognized in Italy and abroad as synonymous of reliability and competence (market research carried out by AZ Franchising in September 2010)

• In 2009 AZ Franchising brand was awarded among the Business Superbrands

• “AZ Franchising” brand registered in Italy, European Union and at extraeuropean level