This month issue
Summary September 2010
THE IDEA IS BY CHANCE, SUCCESSO NO
Ten years ago a 35-sqm shop seemed big. Today his "Breathing palace" has three floors. The president of Geox explains the value of the franchise in a company of almost one million euro
Network development: one-brand or multi-brand? The rules to choose the best formula
Fashion shops: how much they cost and yield
"Special" Businesses: with low investment and without local
Opportunities from Usa: 8 brands look for entrepreneurs
AZ Shop: the right lights to conquer the customer. 5 examples
Strategies: here's why the Ukanian can sell us pizza
Anti-crisis solutions: "I've found a job with the franchise". 43 franchisees tell their experience
Editorial September 2010
There are the first signs of exit from the crisis, i.e we can start seeing the light. For some entrepreneurs it's an artificial light: they have metabolized the situation and the crisis has become their normality. Others have the numbers speaking beyond the subjective perceptions and sensations. They are the entrepreneurs who did answer in the right way the the needs of a market that is becoming at the same time both larger, i.e global, and smaller, because of the higher competition level. They are the entrepreneurs who understood that the "recovery" doesn't mean expecting the world similar to that of two years ago: there has been a revolution and the results are for those who updated, decoded and read the transformation's signs. And more, they are the entrepreneurs who did manage the two indicators to monitor in a network: the strictly entrepreneurial and that of ensuring the business as a profitable one for all franchisees...
