Issues year 2010
September 2010
THE IDEA IS BY CHANCE, SUCCESSO NO
Ten years ago a 35-sqm shop seemed big. Today his "Breathing palace" has three floors. The president of Geox explains the value of the franchise in a company of almost one million euro
Network development: one-brand or multi-brand? The rules to choose the best formula
Fashion shops: how much they cost and yield
"Special" Businesses: with low investment and without local
Opportunities from Usa: 8 brands look for entrepreneurs
AZ Shop: the right lights to conquer the customer. 5 examples
Strategies: here's why the Ukanian can sell us pizza
Anti-crisis solutions: "I've found a job with the franchise". 43 franchisees tell their experience
July 2010
SO YOU BECOME BRAND
From a shop with three employees to a group which in 2009 had a turnover of over 500 million euro. Pasquale Natuzzi tells how to conquer the world with the franchise
Development Strategies: import a foreign brand in Italy becoming a master franchisee
Open a travel agency: how will the future one be
ATMs: all business opportunities
Low cost Network: investing in services
Survey: conflict of interests if the franchisor "disguised" to find franchisees
Marketing: Find out if your communication is effective for new affiliates
Dossier: technologies and media to reduce costs and improve results
June 2010
THE EXCELLENCE OF THE FRANCHISING
Education, information, networking, business: in ten pages all the reasons of the success of AZ Franchising Expo 2010. A fix appointment for the mayor sector players and for those wanting to enter a network
FRANCHISING AWARDS 2010: ALL THE WINNERS
Asili & Co.: how to start an activity for children
Open a gym: all the useful contacts
The contract: discover if it is loyal
Strategies: the geomarketing rules to catch the best customer
Survey: passing the company from father to son. The mistakes to avoid
Location: the right moves to enhance your store in the city centre
May 2010
INDEPENDENT JOB?
NOW YOU CAN!
The franchise is strong answer to the economic and occupational crisis. Here's how to turn your business idea into a stores chain and the right steps to become independent in a network
Open a bookshop: all the network opportunities
Special: invest in catering
Made in Italy: why the franchise is good for local products' companies
Strategies: how to mix the media in the streaming age
Location: mall and factory outlet: instructions
AZ Shop: the rules to sell more with the window
FOR FREE: the invitation to the AZ FRANCHISING EXPO, 19-20 May -Milan
April 2010
COVETED OPPORTUNITIES
Open a chocolate shop: how, where and especially how much it costs and how much yields, both in Italy and abroad
Home Special:
- Independent with an estate agency: tips to be successful nowadays
- Networks to start a furniture and gift store
Become an entrepreneur: When the franchise is expedient
News: Invest in Spain
Business Ideas: Over 80
Franchisor: Start up, the steps to start with the right foot
Communication: How to introduce your company with Facebook & Co.
Training: Professionals who improve results in the company
March 2010
DISCOVER HOW MUCH THE FRANCHISE YIELDS
Exclusive survey results about the real state of health of the sector, conducted on over 450 company accounts. The only research in Italy that photographs the financial-economic performance of the franchise.
"Pink" networks: brands looking for women affiliated and tips for 8 successful entrepreneurs
Special: shoes, accessories, jewelry
News: The true role of banks
Business Ideas: How to understand if it is the right one
Strategies: Why the chain success is a question of governance
Development: Step by step how to develop the network abroad
Shop:
- Endearing the customer with the colors
- Hitting on the nail with “temporary” shops
- How to give value to your point of sales
February 2010
BUSINESS IN BEAUTY
Here's how to become entrepreneurs with the perfume and cosmetics shop. A growing sector where the chains are the new phenomenon of success.
Survey: What the law says about franchising
Zoom: Independent with the game networks
Trends: New formats from Hong Kong
In practice: Phone, lower costs in the company
Education: Preview for AZ the sales wizards with Marco Berry
Strategies: How to get 100 by refusing 50 to negotiate
Becoming a franchisor: Mini guide to develop your network after experiencing the validity of the pilot point
January 2010
ENERGY FOR ALL
Brands, contacts and advice to choose among the franchise opportunity in a trendy sector. As evidenced by the exponential increase in the interest of consumers towards energy conservation and renewables.
Plus the Franchising Book 2010 all for the special price of 9.30 euros
Interview: David Hassan tells the secrets of the 7Camicie success
Zoom: From yogurt to ice cream. All networks that are coveted
Survey: Beware the wolf! So we dug out a"bad" franchisor
Strategies: How to develop the network without panicking
Tutorial:
- The lawyer responds
- Funding for businesses
- The tricks to renew your store
