“Made in Italy” project

Confindustria - General Confederation of Italian Industry - is working on a "franchise project" dedicated to companies. It has been announced by Paolo Zegna, vice president of Confindustria for the internationalization of enterprises. "We aim to combine many small producers operating in areas such as food, fashion, furniture and shoes - the most significant of the made in Italy - under a single brand". The goal is to create a format that allows distribution companies access to new markets such as Brazil, South Africa, Dubai and the United States.

Source: www.ilsole24ore.com