During the Pittimmagine Uomo in Florence, one of the most important events of the fashion sector, H&M and Zara confirm as two growing chains. Indeed the two fast-fashion brands have published the balances of 2009: regarding the net profit the Spanish Zara registers a +63% and the Swedish H&M +42%. Moreover the two brands have opened also in new markets such as India for Zara and Seoul and Tel Aviv for H&M. And the fashion sector is radically changing its structure, getting closer to the "ready-fashion" system, that is the ultra-rapid production invented in Italy and brought to success worldwide by brands such as H&M and Zara.
