Brooksfield aims at womenswear

Brooksfield, brand of Mistral Spa, acquired under license from Gilmar group some months ago, aims at Europe in order to expand its distribution net and to reinforce the product’s identity. The result of the collaboration with the company lead by CEO Paolo Gerani has been presented at the last edition of “Pitti Uomo”. Considerable attention has been directed towards womenswear realized in collaboration with Italian stylist Lorenza Pambianco and defined “revolutionary” by Gilmar’s trade and marketing director, Stefano Bacchini.

Purposals fro menswear will aim at satisfying different targets of consumers while maintaining the brand’s tradition strong.

For distribution, the intent is to redefine presence in Italy in order to grow later in Europe, starting from Portugal and Benelux, due to the critical sell out in Italy in the second half of 2011 and the need to rebalance the brand’s presence between national and international market.