And: way to the first concept store

And Camicie, Italian player of shirt shops, has opened in Bolonia the first concept store: the store will be destinated to experiment all the product marketing initiatives such as the capsule collection from the AndART project. The new store, managed directly by the company, has a 130 square-meter size and, together with the Padua one, is the biggest And Camicie store. “The Bolonia store has a new furniture concept too – says Giovanni Pistellato, And Camicie Chief Executive – where the hanged items have a determining importance compared with the bent ones which characterize the flagships”. And, Columbia Spa brand, was founded in Mirano (VE) in 1993. The brand has today 198 among stores and corners in the world (174 stores and 24 corners): in Italy they are 177, while abroad 19 flagships in Spain, Austria, Croatia and Slovenia. The And product is made of 80% from the woman segment (75% shirts, 20% knitwear and 5% packaging) and 20% from the man one (80% shirts and 20% knitwear), And closed the 2009 registering 18 million euro.