A responsible and sustainable world

According to a survey presented by Centromarca, the Italian association of the Brand Industry, during the annual Assembly, Italians prefer companies caring about social themes. “For the same price and quality - explains the survey – Italians choose products of socially engaged companies, besides the good reputation of a brand, so that social responsibility is an integral part of business strategies of many brands”.

Another survey conducted by GFK Eurisko among a sample of presidents and CEOs of companies, found that sustainability will be an ever more fundamental and obvious choice to remain competitive. This focus principally on the issues of environment and labor, as well as sustainable management of the supply chain and transparency to customers and investors.

Source: Spazioimpresa